This data was very interesting, but a year on I thought it would be very insightful to replicate this data and show how much things have changed over a period of time.
The results show just how much social media has grown in the cricket industry, and equally how this increase shows the expanded audience that social media gives cricket clubs.
As you can see, following of clubs Twitter accounts has risen an incredible 164% average. Every single account has more than doubled in following, and each club is speaking to an average of over 20,000 fans.
*Data taken from Twitter.com from a period between 11th November 2013 and 11th November 2014. Please note that data was recorded personally.