Studying sports marketing over the last three years has enabled us to gain a fair understanding of how big the marketing industry is. A famous quote popped to mind recently that sums this up perfectly.
"If a tree falls in a forest and no one is around to hear it, does it make a sound?"
We have all heard this, but it has never been used in conjunction with marketing. My analysis would suggest that if a product is put to market and no one hears about it, is it really a product?
I feel this encompasses the importance of getting your marketing strategy spot on. You may have a great product, but if no-one knows about it, will they buy it? Unlikely.
In my next post, I will share information about a business that we have recently set up. Many people have asked questions surrounding competition and differentiation to other similar products. My argument is that although our product is unique, our main differentiation strategy is in its successful marketing.
Just remember a famous quote from marketing guru Phillip Kotler, who states that marketing is everywhere!