Friday, 4 May 2012

The Globalisation of Sport (Prezi Presentation)

Overall, it can be considered that globalisation has had important influences on the relationship between sport and business, but this needs to be continuously managed in order to maintain the core values of traditional sport.

The role that globalisation has played can be analysed by looking at the potential difference between past and present. Seymour (2012) sums up the changes by suggesting that on a geographical and political map, country borders are clear and evident, but on a competitive map, this may not be the case due to globalisation. This can relate back to the original definition from Wolsey & Abrams of “Global Interconnectedness”. The world is “shrinking” and becoming a homogenized “Global Village” due to the power of globalisation.

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