Overall, it can be considered that globalisation has had important influences on the relationship between sport and business, but this needs to be continuously managed in order to maintain the core values of traditional sport.
The role that globalisation has played can be analysed by looking at the
potential difference between past and present. Seymour (2012) sums up the
changes by suggesting that on a geographical and political map, country borders
are clear and evident, but on a competitive map, this may not be the case due
to globalisation. This can relate back to the original definition from Wolsey
& Abrams of “Global Interconnectedness”. The world is “shrinking” and
becoming a homogenized “Global Village” due to the power of globalisation.